In January of this year Oway Organics came ethically storm trooping their way into my life and literally blew my mind. The love they have for the planet and the way they care for their salons and clients is so up lifting.  The training and support we get is truly inspiring. I wanted to create a look book to showcase the colour and product range available from Oway. 

I didn’t want to use models and have a whole team of different peoples ideas being pulled back and forth and taking away from the hair. The hair for me was my main focus and that is what I wanted to concentrate on. All models used were my clients and they kindly supported me and the vision I was trying to create. Fiona, Sophie and Sara all came out of their comfort zone to help bring my vision to life. I thought it was going to be hard to pull it off, but with Shelley’s professionalism and creative mind it really wasn’t.  The vision was to bring it all back to basics. To let my clients do their own make up, to wear their own clothes, to feel confident being them. To create looks that were achievable for everyday living.

This is how the look book came about. 

Question - 

When you have an idea floating around your head, but don’t how to execute said idea, 

what do you do? 

Who do you call?? …. 

Answer -

NO, not the Ghostbusters, haha (yes, I am indeed a child of the 80’s)  ,

but Shelley from Ten21Life that’s who. 

Reasons - 

Not only does Shelley capture beautiful images but her creative mind is amazing. I’ll not let you in on her photography secrets as you’ll just have to book her yourself to find out those bad boys, but oh my days, what an absolute professional. From initial talks to final product I am literally on such a high. I can’t recommend Ten21Life enough, Ricky and Shelley are the dream team of photography. Genuinely beautiful inside and out and will totally knock any of your ideas out of the park. Get them booked!

So here it is, my creative look book for my hair studio, StudioA114. 

I hope you like it as much as I loved creating the hair for it. 

Love Lynette xx

FIONA

SOPHIE

SARA